Benjamin Zenou
Professional experience
Marketing Project Manager
Wengo - Paris - France(Training scheme - Started 10 months ago)
- In charge of the Wengo websites animation strategy : Newsletters, marketing operation toward seller and customers communities (viral campaigns, emailings, online ad)
- Daily tracking of the website evolution: development, creation or revision for news topics
- CRM : In charge of setting up the VIP fidelity program
- Planning of online marketing actions in close cooperation with the Business Development Managers
E-Marketing Consultant
Kong - Paris - France(Freelancer - Started 10 months ago)
- Customers needs identification
- In charge of setting up an e-Marketing strategy
- Choice of relevant social media
- Implemented tools to mesure the performance of social media and streamline the process
- Formation
Co-founder
BaseClip - Paris - France(Permanent contract - June 2008 - July 2009)
- Founded the company with 3 engineers : Administrative, financial, sales and marketing responsibilities
- Performed a state of the art study on the Semantic Web Service in 2008
- Fully responsible for the company's entire marketing including creating, initiating and planning execution for our service offerings
- In charge of setting up the B to C and B to B sales channel
- Signed several partnerships (Wengo and Cabinet-comptable.net) to implement a pilot trial
- Created and leaded the Advisory Board
VP Marketing Assistant
Bluebell Korea Ltd - Seoul - South Korea(Work placement - January 2008 - June 2008)
- Performed a market study on Louis Vuitton Korean customers
- Business intelligence and specific competitive analysis
- Worked on www.theplace.kr development, a design oriented marketplace
Global Sales Trainee
Accor North America - New York - United States(Work placement - July 2006 - December 2006)
- Implemented Sales tools for the consortium and distribution segment
- Developed internal and external communication tools
- Defined BCBG Max Aria needs and created a dedicated proposal
